Engaging Customers' Senses in Direct Mail

Engaging Customers’ Senses in Direct Mail

Thursday, October 26, 2023, 11:00 a.m. – 12:30 p.m.

Register at www.charlottepcc.com and receive your ZOOM link

Multi-Sensorial, Response Driving Scented Direct Mail presentation featuring Chris Matthews, Account Manager, Scentisphere –

Chris has been helping clients in the printing industry for 25 years.  After 23 years with RR Donnelley, Chris elected to make life smell great and joined Scentisphere where he leads the company’s efforts in the direct mail space.  Chris brings years of direct mail experience to his clients and helps them integrate fragrance into mail and other media to bolster consumer awareness, brand equity and results.

• Research on Scent Marketing & Scented Direct Mail Campaign
• How to Execute a Scent Marketing Campaign
• Flavor and Fragrance Sampling Technologies that quality for 2023 USPS TSI Promotion
• Best in Class Scented Direct Mail Executions – Consumer Products, Fragrance, and Non-Fragrant Brands