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SUMMARY:Engaging Customers' Senses in Direct Mail
DESCRIPTION:Engaging Customers’ Senses in Direct Mail
 Thursday\, Octobe
 r 26\, 2023\, 11:00 a.m. – 12:30 p.m.
 Register&nbsp\;at www.charlottep
 cc.com&nbsp\;and receive your ZOOM link
 Multi-Sensorial\, Response Drivi
 ng Scented Direct Mail presentation featuring Chris Matthews\, Account Man
 ager\, Scentisphere –
 Chris has been helping clients in the printing i
 ndustry for 25 years.&nbsp\; After 23 years with RR Donnelley\, Chris elec
 ted to make life smell great and joined Scentisphere where he leads the co
 mpany’s efforts in the direct mail space.&nbsp\; Chris brings years of d
 irect mail experience to his clients and helps them integrate fragrance in
 to mail and other media to bolster consumer awareness\, brand equity and r
 esults.
 &nbsp\;
 
 Research on Scent Marketing &amp\; Scented Direct M
 ail Campaign
 How to Execute a Scent Marketing Campaign
 Flavor and Frag
 rance Sampling Technologies that quality for 2023 USPS TSI Promotion
 Bes
 t in Class Scented Direct Mail Executions – Consumer Products\, Fragranc
 e\, and Non-Fragrant Brands
 
DTSTART:20231026T150000Z
DTEND:20231026T163000Z
DTSTAMP:20231011T005718Z
ORGANIZER;CN=Greater Charlotte Postal Customer Council:MAILTO:information@c
 harlottepcc.com
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